Monday August 22, 2016

How Apple's Revenue Has Changed Since 1997

Remember back when Apple actually sold computers? Now all they do is sell iPhones and iPads. Look at that graph, Apple sells almost as many iPads as it does desktop and portable computers put together. eek!

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Using two decades worth of 10K reports I reconstructed Apple's revenue by product from 1997 to 2015. It is impossible to go back any further because before 1997 Apple was not required to report revenue segmented by product. In 1997, 76% of Apple's revenue came from just two products: the iMac and the Power Macintosh. Apple has grown exponentially since then, but it is still just as dependent on a couple of products. Today 76% of Apple's revenue comes from the iPhone and iPad.