Tuesday August 16, 2016

Verizon Offered to Install Marketers' Apps Directly on Subscribers' Phones

How many of you guys out there use Verizon? How many of you, Verizon customer or not, would put up with something like this?

The wireless carrier has offered to install big brands' apps on its subscribers' home screens, potentially delivering millions of downloads, according to agency executives who have considered making such deals for their clients. But that reach would come at a cost: Verizon was seeking between $1 and $2 for each device affected, executives said.

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