Thursday August 11, 2016

Facebook’s War on Ad Blockers Is Already Blowing Up

The war between Facebook and ad blocking software is heating up. The sad part about this whole thing, regardless whether you are for or against ad blockers, is the fact that the only people being hurt by this are Facebook users.

Just two days after Facebook declared that it had thwarted all ad-blocking software on its desktop site, forcing all users to see its ads, Adblock Plus has reportedly foiled the social network’s efforts. Though Adblock Plus’s method is arguably flawed, its rapid success in defanging Facebook’s technology suggests the ad-blocking battle is just beginning.