Tuesday August 09, 2016

A New Way to Control the Ads You See on Facebook

Facebook is rolling out a new ad preferences tool that will give you greater control over the ads you see on Facebook. The company also talked a bit about ad blocking as well. Facebook feels that, instead of paying ad blocking companies to be whitelisted, it would rather give you the power to choose which ads you see on the site.

Some ad blocking companies accept money in exchange for showing ads that they previously blocked آ— a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected. Rather than paying ad blocking companies to unblock the ads we show آ— as some of these companies have invited us to do in the past آ— we’re putting control in people’s hands with our updated ad preferences and our other advertising controls.