Saturday July 30, 2016

Bluetooth Headphones Overtake Traditional Headphones In Sales

Wireless headphones are apparently more popular than ever. Cheaper options and new technologies (e.g., Bluetooth low energy) are just some of the reasons that consumers are shifting to BT headphones, which are now outselling wired options, with Apple’s Beats leading the pack.

Bluetooth headphone purchases are on the rise, according to new data shared by NPD Group. In June, Bluetooth headphone revenue overtook non-Bluetooth for the first time, accounting for 54 percent of headphone dollar sales and 17 percent of unit sales in the United States. The overall headphone category saw seven percent year-over-year growth in pure dollar sales during the first half of 2016, but Bluetooth headphones saw double-digit growth during the same time period. A solid cost decrease helped spur Bluetooth headphone sales, with average selling prices down 5 percent. Nearly 30 percent of Bluetooth headphones sold during 1H 2016 were less than or equal to $50.