Thursday July 28, 2016

FTC Asked To Investigate Mercedes Drive Pilot Ads

According to Jalopnik, multiple consumer and automotive safety groups are upset about Mercedes' claims of having the "first self-driving car" and have asked the Federal Trade Commission to investigate the company.

Earlier this month, a print advertisement was discovered displaying the new 2017 E-Class as a "self-driving car from a very self-driven company." Mercedes later reached out to Jalopnik to clarify that the car is not, in fact, "self-operating," and that the print ad would be part of a new campaign for the E-Class using "industry vernacular," despite not actually being a self-driving car.