Sunday July 24, 2016

Sony's High-End 4K HDR LCD TVs Start At $7,000

Would you pay 7k for a TV? Sony’s new Z-Series can supposedly compete with OLED, incorporating Backlight Master Drive technology, which offers new levels of brightness and contrast.

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Backlight Master Drive is essentially a precision backlight technology that aims to provide the best lighting possible. There's a dense LCD layer atop the TV that is coupled with a unique lighting algorithm to do the job. Discrete LED controls prompts the TV to dim and boost each LED individually instead of lighting up entire zones. Meanwhile, a calibrated LED beam means the light focuses in on a specific area instead of leaking. This, Sony says, offers "unparalleled contrast and realism," leading to a deeper blacks and brighter images.