Saturday July 23, 2016

Only 10% Of iPhone Owners Say They’re Likely To Upgrade This Year

Surveys and other chatter would suggest that most people are going to skip what Apple is releasing this year, as there is plenty of evidence to indicate the iPhone 7 is too similar to its predecessor. More importantly, the iPhone 8 is rumored to be a huge overhaul, potentially incorporating a brand-new design and even OLED screens.

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It’s not entirely clear why Apple is potentially changing its upgrade cycle, but one theory seems the most plausible: There simply isn’t anything left to innovate on in the short term. As Nikkei put it in May when reports first surfaced that Apple might switch its cycle: "The move is largely due to smartphone functions having little room left for major enhancements." So Apple appears to be making a series of minor upgrades in 2016, and go with what Apple reporter Mark Gurman called on a recent podcast a "total reset" in 2017.