Wednesday July 13, 2016

NPD Finally Adds Digital Tracking To Its Game Sales Reports

After several years of beta testing, NPD has finally started to add digital sales to its game tracking reports. The only problem? The three biggest first-party publishers (Microsoft, Sony and Nintendo) aren't participating.

The usual report on physical sales data will now be combined with digital sales data and issued on July 21 instead of July 14; it's expected to follow that cadence (the third data Thursday of the month) moving forward. Initially, NPD has gained the support of major publishers like EA, Activision, Ubisoft, Capcom, Square Enix, Take-Two, Deep Silver and Warner Bros. There are notable exceptions, however, like Bethesda as well as first-party publishers like Microsoft, Sony and Nintendo, but NPD analyst Liam Callahan promised that more publishers would be signing on as the service evolves.