Monday July 11, 2016

Warner Bros. Paid Popular YouTubers To Post Positive Reviews

It seems that Warner Bros. has come to an agreement with the FTC over paying popular YouTubers for positive reviews. Warner Bros. neither admitted or denied the allegation but did promise to disclose any material connection between anyone promoting its games in the future.

As part of the FTC settlement [PDF], Warner Bros. neither admits nor denies any of the violations alleged in the complaint. The company also avoids any financial penalty. However, the company has agreed to not misrepresent that any gameplay videos disseminated as part of a marketing campaign are independent opinions. Warner Bros. must also clearly and conspicuously disclose any material connection between it and any influencer or endorser promoting its products.

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