Monday June 27, 2016

Half of The U.S. Subscribes To VoD Services

According to this Nielsen report, roughly half of all households in the United States have Netflix, Amazon Video or Hulu. Interestingly, compared to televisions, computers and tablets, digital media consumption via smartphone is way up as well.

In the first quarter of 2016, daily time spent using smartphones to consume media among U.S. adults (18+) shot up 60% آ— from 62 minutes a year earlier to 99 minutes per day. At the same time live TV dropped 1%, declining about 3 minutes on average, from 4 hours 34 minutes in Q1 2015 to 4 hours 31 minutes, and compared with 4 hours 51 minutes in the first quarter of 2014, per Nielsen’s quarterly Total Audience Report, released Monday.