Saturday June 11, 2016

Google Elaborates On How Search Autocomplete Actually Works

The company is responding to accusations that it is favoring a certain presidential candidate in its search results. Are you convinced?

"Over the last week we’ve received questions about our autocomplete feature. I wanted to take the opportunity to clarify a few things," wrote Tamar Yehoshua, a VP at Google. According to the search executive, "The autocomplete algorithm is designed to avoid completing a search for a person’s name with terms that are offensive or disparaging. We made this change a while ago following feedback that Autocomplete too often predicted offensive, hurtful, or inappropriate queries about people." And apparently, regardless of who you are (famous, infamous, or not famous at all), the filter works the same way.