Monday June 06, 2016

Cadillac Bets On Virtual Dealerships

I honestly think that, while it might not be for everyone right now, this is the way that most dealerships will be within the next decade. Would you buy a car through a dealership with a virtual reality showroom?

In a somewhat unprecedented way of moving metal, Cadillac President Johan de Nysschen will this month begin looking for commitments from some store owners willing to set up showrooms where buyers can get a car serviced or learn about products via virtual reality headsets without getting behind the wheel. Driving off immediately with a new vehicle will be impossible because these stores won’t have inventory.