Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday June 01, 2016

23% Of Users Abandon An App After One Use

I wonder if this statistic takes into account all the people who never even bother to download an app in the first place. wink Seriously, I thought this number would have been higher. More often than not, the app looks good and has 90% fake positive reviews. You download it. It turns out to b a steaming pile. Uninstalled. Yeah, this number seems low.

The data proves it. The percentage of users who abandon an app after one use is now 23%, a slight improvement from the 25% we saw in 2015. But clearly, with about one in four users still only using an app once, not enough has been done to match what consumers want and restore apps to the success of just a few years ago.