Tuesday May 31, 2016

AMD Announces The Radeon RX 480 Starting At Just $199

AMD today unveiled the company’s strategy for its upcoming Polaris architecture-based Radeonآ™ RX Series graphics cards, introducing impressive levels of VR performance and future-proof technologies1 at a variety of price points. The Radeon RX 480 delivers premium VR capability at a stunning price of starting at just $199 for the 4GB edition. Set for launch and availability on June 29th, the Radeonآ™ RX 480 will deliver the world’s most affordable solution for premium PC VR experiences, delivering VR capability common in $500 GPUs. In a notable market survey, price was a leading barrier to adoption of VR.2 The $199 starting SEP for select Radeon RX Series GPUs is an integral part of AMD’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem.

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