Friday May 27, 2016

Uber Testing 'Upfront Pricing' In Some Cities

According to the Los Angeles Times, the Uber app is now displaying UberPool prices alongside UberX fares in certain markets. The company says this "upfront pricing" feature is being tested in Seattle, New Jersey, San Diego, Miami, and Philadelphia.

Termed "upfront pricing," the tech-driven transportation giant’s tweaked pricing screen now shows the total cost for the cheaper carpool option, called UberPool, alongside the slightly more expensive UberX fare, during the booking process. The test is running in a handful of markets where Uber’s carpool option is available, including San Diego, Miami, New Jersey, Philadelphia and Seattle.