Thursday May 26, 2016

Twitter Dissolves Commerce Team, Ceases Development Of "Buy" Buttons

How many of you actually used a "buy" button on Twitter? No one? That's probably why they are canning they idea and going back to what actually works.

For the past year or so companies have been working to streamline the buying process by cutting out the need to toggle between several pages to purchase a product. There’s one social network that’s decided dipping its toes into the world of e-commerce apparently isn’t worth it anymore: Twitter has shifted its focus away from the concept of a "buy" button. Twitter has dissolved its 25-person commerce team and ceased development of its "Buy" button.