Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday May 11, 2016

Google Banning Payday Loan Ads In Search Results

Google announced today that, as of July 13th, the search giant is banning ads for payday loans, loans where repayment is due within 60 days of the date of issue and loans with an APR of 36%.

In that vein, today we’re sharing an update that will go into effect on July 13, 2016: we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher. When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that.

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