Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday May 08, 2016

YouTube Now Bigger Than TV Among Advertisers' Target Audience

It’s all about streaming video online for many these days, and with YouTube being the primary outlet, this development is not much of a surprise.

"I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable," she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined." The finding, based on a Google-commissioned Nielsen study of 2015 viewing data, is significant as the 18-to-49 age group is the target audience that most advertisers seek to reach through TV. YouTube has seen gains in that audience, while TV’s hold on it is slipping. The loss has been especially pronounced among viewers under age 35, who are increasingly drawn to online video.