Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday May 07, 2016

Is Elon Musk Setting Himself Up For An Epic Failure?

I think there may be a long waiting game that will piss potential buyers off, but I wouldn’t call that an epic failure unless the new Tesla has fatality-causing defects.

Tesla's, which delivered about 50,000 vehicles last year, is aiming to deliver 500,000 in 2018. The production target isn't new, but the timeline is. Tesla had previously said it would build half a million cars a year by 2020. Prompting this change was the 400,000 pre-orders that Tesla has taken for the Model 3 mass-market vehicle, set to be priced at $35,000 and due to arrive in 2017. At $1,000 a pop, these pre-order represent a nice no-interest loan for Tesla, but also a daunting challenge for a company that barely managed to deliver 50,000 vehicles in 2015.

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