Monday May 02, 2016

Comcast "Cares" On Twitter. What Could Possibly Go Wrong?

I thought this was a joke when I first saw the hashtag. Why would the winner of the 2014 Worst Company in America knowingly open itself up to the hate train like this? Obviously Comcast didn't expect this to blow up in its face like it did but I think they'll know better next time.

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If there is one lesson that large corporations really, really need to take to heart about the 21st century, it is this: unless you are universally beloved (and maybe even then), probably don’t self-promote with Twitter hashtags. It will not end well for you. And who would be the latest business to fall for this trap? It’s Comcast, the cable company America loves to hate.

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