Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday April 26, 2016

YouTube Is Working On 6 Second 'Bumper' Ads

The idea of a six second "bumper" ad sounds like a good idea. It is shorter than the average 15 - 30 second ads and almost the same length as the wait to "skip" an ad so maybe people will actually watch the whole thing.

That’s why today we’re announcing Bumper ads آ– a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where "snackable videos" perform well. Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.