Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday April 26, 2016

Cracker Jack Replacing Toys With Video Game Codes

It's been so long since I've had Cracker Jacks, I honestly can't say if a video game code is better than the actual toys that used to be included in the box. I guess it can't be any worse, unless the games suck or you don't have a mobile device to play it on.

"The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts," said Haston Lewis, senior director of marketing, Frito-Lay. "The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life."

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