Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday April 24, 2016

Snapchat’s Bob Marley "Blackface" Filter Spurs Negative Buzz

Those behind the messaging application have defended themselves by saying that it was created in partnership with the Bob Marley Estate.

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On Wednesday, the photo-sharing app introduced a new feature released exclusively for a day of cannabis celebration آ— a Bob Marley filter that gives users instant "blackface." No, seriously. Sure, the late singer was known for his patronage of the plant, but to say that this new filter is a poorly conceived idea would be a monumental understatement. Not only are your snaps accessorized with the musician’s dreadlocks and Jamaican hat, but you’re instantly made racially insensitive. Not only are people finding the filter quite offensive, it’s also a bit reductionist when it comes to Marley’s legacy. Is his greatest feat really just smoking a lot of pot?