Thursday April 21, 2016

Should Amazon Consider The Race Of Its Customers?

While the headline of this Bloomberg article makes it sound like it would be a tabloid clickbait article, it is actually pretty interesting. Obviously Amazon doesn't collect data on the race of its customers but would doing so even be a good idea?

There’s no evidence that Amazon makes decisions on where to deliver based on race. Berman says the ethnic composition of neighborhoods isn’t part of the data Amazon examines when drawing up its maps. "When it comes to same-day delivery, our goal is to serve as many people as we can, which we’ve proven in places like Los Angeles, Seattle, San Francisco, and Philadelphia." Amazon, he says, has a "radical sensitivity" to any suggestion that neighborhoods are being singled out by race. "Demographics play no role in it. Zero."