Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday April 21, 2016

BMW And Daimler End Talks With Apple Over Data Control

There are more rumors floating around today about Apple's "Project Titan." Supposedly Apple was in talks with both BMW and Daimler to collaborate on the iCar but the deal fell through because of issues over who would control customer data. Who knows if this is true or not, but it does sound like something that would be an issue for Apple.

"Industry sources" tells Handelsblatt that the automakers left the negotiating table over disagreements related to آ— what else? آ— control and data. "Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy," the magazine posits.

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