Today's Hard|Forum Post
Today's Hard|Forum Post

Friday April 15, 2016

Alamo Drafthouse Responds To Proposed Texting In The Theater

Remember yesterday when I said the movie industry was out of touch with its customers? That obviously doesn't apply to this guy. In fact, I think if more theater owners were like this, people would actually enjoy going to the movies more often.

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Regardless of your age, turning off your phone and focusing on a good movie is much-needed therapy. This time of focus in a darkened room is core to the experience of cinema. Only with this focus can you lose yourself completely in the story and really fall into the magic spell of the movies. At the Alamo Drafthouse we are actively engaged in trying to make sure cinema remains a compelling destination for young people, and I agree this should be a focus for the whole industry. I just don't believe that this line of experimentation is the right tactic. A firm policy against talking and texting in the cinema is about respect: for the filmmakers and fellow cinephiles of all ages.