Today's Hard|Forum Post
Today's Hard|Forum Post

Monday April 11, 2016

Facebook Bots Are a Tough Sell After Microsoft Tay’s Racist Tirade

Sheesh, I can't believe a few racist rants has everyone scared of using bots now. All jokes aside, I just don't see why everyone is pushing so hard for chat bots in the first place. The only people that like using them are the same people trying to get the bots to do and say crazy things.

Companies are wary. Putting a brand's message in the hands of a robot carries risksآ—as evidenced by Microsoft Corp.'s Tay bot, which started spewing racist, sexist and offensive commentary on Twitter last month. The Tay incident should give companies pause, said Matt Johnson, director of invention and strategy at GoKart Labs, which works with Target Corp. and National Geographic. The consequences when a customer has a bad experience with a brand, even if it's a bot, can be severe, he said. "It can bite you back really hard."