Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday March 31, 2016

Intel Security’s IoT Survey Shows Many Respondents Sharing Personal Data for Money

A majority of respondents worldwide (54 percent) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70 percent agree companies should give coupons and discounts to customers in return for data about device usage, according to a survey of global consumers sponsored by Intel Security. The survey also found that 77 percent of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66 percent are also very concerned about smart home data being hacked by cybercriminals. The "Internet of Things and the Smart Home" survey released today polled 9,000 individuals from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.

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