Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday March 27, 2016

Redbox Attempting To Launch Another Streaming Service

I feel like this is a little too late with so many established video services around, but you can’t blame Redbox for trying, in light of their floundering kiosk operation.

The DVD rental company had launched a streaming service dubbed Redbox Instant in a joint venture with Verizon in early 2013, only to shut it down some 18 months later. But while Redbox Instant aimed to challenge Netflix with a subscription bundle, the company now seems to have more modest plans. Redbox Digital is being built as a video-on-demand store similar to iTunes, Vudu or Google Play. Consumers will be able to rent movies or TV show episodes for streaming, or purchase digital copies.