Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday March 10, 2016

Would You Pay $50 to Watch New Movies at Home?

While most people I know would gladly pay $50 to watch new movies at home, you know for a fact theater owners aren't going to go for this at all. Also, the first time one of these movies showed up as a cam version on a pirate site all hell would break loose. frown

Five years ago, major studios attempts to offer first-run movies in the home months early set off a fierce standoff with theater owners. Now, a startup backed by Sean Parker of Facebook and Napster fame is trying to encourage Hollywood studios and exhibitors to wade back into those controversial waters. Called the Screening Room, the company offers secure anti-piracy technology that will offer new releases in the home on the same day they hit theaters, sources tell Variety.