Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday March 09, 2016

Intel Acquires Replay Technologies for Immersive Sports

Nearly every business is being revolutionized by data and the ability to capture, connect, analyze and interact with it. One example that Intel is especially excited about is how data is re-inventing the way people consume and interact with sports media. It is one aspect of what Intel CEO Brian Krzanich calls the digitization of sports. At the recent NBA All-Star Weekend we delivered an immersive 3-D viewing experience to fans watching on TV and online that provided a taste of what’s to come.

The NBA All-Star Weekend experience showcased "free dimensional" or freeDآ™ video from Replay Technologies, optimized for 6th Generation Intelآ® Coreآ™ processors and Intel server technology. The freeD technology created a seamless 3-D video rendering of the court using 28 ultrahigh-definition cameras positioned around the arena and connected to Intel-based servers. This system allowed broadcasters to give fans a 360-degree view of key plays آ– providing thrilling replays and highlight reels that let fans see the slam dunks, blocks and steals from almost every conceivable angle. Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms.

As a natural next step in our collaboration, today we’re excited to announce that Intel signed an agreement to acquire Replay Technologies. Founded in 2011 and headquartered in Israel, Replay’s proprietary freeD format uses high-resolution cameras and compute intensive graphics to let viewers see and experience sporting events from any angle.