Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday March 03, 2016

EA: Extra Content Business Is $1.3B A Year

Ever wonder why so many developers these days are adding microtransactions to their games? Electronic Arts says that its Ultimate Team modes bring in $650 million a year all by themselves. eek!

The Ultimate Team modes in EA's FIFA, Madden and NHL franchises are now earning around $650 million in annual revenue - half of all sales generated by the extra digital content released to accompany the publisher's games. "We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.

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