Wednesday March 02, 2016

Stupid Patent of the Month

If the totally absurd idea of someone getting a patent on sending a personalized marketing message using a computer doesn't make you laugh, the high-tech diagram of the preferred apparatus below will.

News Image

Claim 1 of the patent is representative (the claims are supposed to describe the boundaries of the invention). It claims a "method of generating a set of personalized communications آ… with a computer system." The steps are described at an extremely high level of abstraction, including things such as "accessing a computer-accessible storage medium" using "identifying content to distinguish each person from other persons." The patent plainly proposes using ordinary computers to achieve this task.