Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday March 02, 2016

See That Billboard? It May See You, Too

How do you guys feel about this? It's not just that the billboard can "see" you. It's the fact that these companies have partnered with your cell phone provider for tracking info as well.

Pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward. Clear Channel Outdoor Americas, which has tens of thousands of billboards across the United States, will announce on Monday that it has partnered with several companies, including AT&T, to track people’s travel patterns and behaviors through their mobile phones.