Sunday February 28, 2016

Apple Most Preferred Smartphone Brand In US

I think everyone could have already guessed that, but this new report also suggests that rapid growth in the smartphone market is over.

Smartphone penetration has hit 65 percent in the U.S., 74 percent in the "EU5" (U.K., Spain, Germany, France, and Italy) and 72 percent in urban China, according to Kantar Worldpanel ComTech. In 2016, there will be two main factors that will drive even further adoption: stubborn feature-phone owners finally giving in to buying a smartphone and convincing current smartphone owners that they need the latest generation of handheld technology, according to Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

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