Tuesday February 23, 2016

Google Is Shuttering Google Compare

I would say that it is surprising that Google Compare was closed down so quickly but then I remembered that I, like most other people, had never actually used the site.

Google is shuttering Google Compare, its U.S. comparison-shopping site for auto insurance, credit cards and mortgages after one year, the Wall Street Journal reported on Monday, citing people familiar with the matter. The quick reversal is a setback to the Alphabet unit's efforts to use its enormous reach to provide consumers with niche shopping services and financial-services tools.