Saturday February 20, 2016

A Sneak Peek Into Samsung’s Flagship Retail Space

Samsung’s first flagship space, dubbed "837," represents the company’s effort in going beyond the traditional concept of retail. Opening on Monday in NYC, 837 is not a store, but an experience that combines culture and technology.

The space, which spans three floors, is made up of different sections and vignettes. You enter on the second floor and are greeted by a modular product area showing off phones. A glass recording studio آ— where Samsung plans on recording radio programs, podcasts and interviews with special guests and musicians آ— is off to one side. At the center of the space is a gigantic three-story array of televisions. Called "The Screen," there are 96 55-inch panels all connected. The screen spans three stories and it can be programmed together or in segments.