Today's Hard|Forum Post
Today's Hard|Forum Post

Monday February 08, 2016

Why The Market For Paid-For OS Upgrades No Longer Exists

Are paid OS upgrades a thing of the past? Considering Windows has been outselling every other OS on the planet (free or not) forever, I don't see any incentive for Microsoft to stop charging for its operating system.

There is no longer a market for paid-for upgrades for an OS. In fact, not only is there no longer a market, it's actually bad business for the OS vendors to increase the upgrade friction by charging for upgrades. It's far more advantageous for Microsoft to be competitive with the other OSs, which offer free upgrades, to have a predictable, homogeneous platform for developers, and be able to roll out the latest security innovations as broadly as possible.