Today's Hard|Forum Post
Today's Hard|Forum Post

Monday January 18, 2016

Netflix Staying Out of Ratings 'Arms Race'

It looks like Netflix is making more of the big broadcast networks nervous. How nervous? NBC has resorted to quoting third-party ratings data on Netflix shows at press events to make its shows look good even though everyone knows Netflix doesn't release viewership numbers.

One metric he did cite as evidence of the popularity of Netflix programming was growth in subscribers. "If we were spending a lot of money on shows people weren’t watching, they’d cancel," he said. Unlike any of the other companies presenting here, you can cancel Netflix with one click. Try calling your cable company and getting rid of a channel you’re not watching."