Today's Hard|Forum Post
Today's Hard|Forum Post

Monday January 11, 2016

Steam Winter Sale: Recap By Valve

According to this blog post, Valve's decision to have discounts that ran the full length of the sale, rather than flash sales, resulted in more traffic to a wider variety of games.

As a result of this format change, we were able to encourage customers to browse through their Discovery Queue, thereby surfacing a string of personalized recommendations including titles that aren’t otherwise highlighted on the home page. By dropping users a free Steam Trading Card for browsing through their personalized Discovery Queue (up to three times each day) many customers were exposed to 36 different product pages every day for each of the 13 days of the event.