Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday January 10, 2016

Sony’s Attempt To Trademark "Let’s Play" Denied

Sony’s scheme to trademark a phrase that has been used for over a decade in the gaming community has fallen through (for now).

...if Sony does find a way to acquire the trademarkآ—which it can do by successfully arguing against the USPTO's refusal within six monthsآ—then it's plausible that the company could prevent competitors like Microsoft and Nintendo from using "let's play" in conjunction with any of their game streaming or broadcasting. The bigger question mark is just how this trademark would affect those who don't directly compete with the company, like YouTube streamers, but still use that phrase to describe the same kind of video game streams.