Tuesday January 05, 2016

Twitter Introduces Conversational Ads

Twitter just announced that is rolling out "conversational" ads designed to promote more interaction with its users. The company says these new ads go beyond promoted tweets by "including call to action buttons with customizable hashtags that encourage consumer engagement."

Starting today, advertisers can drive more earned media and brand influence with our new conversational ads. These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter.

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