Today's Hard|Forum Post
Today's Hard|Forum Post

Monday January 04, 2016

Who Controls Your Facebook Feed

I guess I never really put much though into how Facebook decides what to display on my timeline. I always assumed it was robots or slave labor.

It scans and collects everything posted in the past week by each of your friends, everyone you follow, each group you belong to, and every Facebook page you’ve liked. For the average Facebook user, that’s more than 1,500 posts. If you have several hundred friends, it could be as many as 10,000. Then, according to a closely guarded and constantly shifting formula, Facebook’s news feed algorithm ranks them all, in what it believes to be the precise order of how likely you are to find each post worthwhile. Most users will only ever see the top few hundred.