Saturday January 02, 2016

Satya Nadella Admits Microsoft’s Phone Share Is Unsustainable

Despite the company’s less than admirable phone market share, Microsoft is willing to truck on due to their cross-platform philosophy and trusts that their more successful ventures will draw developers back in.

The focus on mobile experiences makes sense for a company trying to push into cloud services, especially because mobile as a category been a disaster for Microsoft. The latest Gartner report estimates that the company’s share of the mobile market is a measly 1.7%. Nadella admits that’s unsustainable, but argues that the company is already trying to get to a world where the device matters less than the services it is accessing.