Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday December 27, 2015

Regulators Warn Against Ads Masquerading As Real Content

I wonder how an article about native advertising managed to put in a link (second paragraph) for a source that actually takes you to Newegg instead. What’s the worst case of native advertising you’ve run into?

Native ads are said to be more attractive to marketers and publishers because they are more effective at engaging consumers. With the ubiquity of traditional banner ads that are often intrusive and annoying, ads that blend in with regular content have emerged as a lucrative alternative. But the format has regulators worried that consumers will be unable to distinguish between true, editorial content and marketing aimed at convincing them to buy things.