Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday December 24, 2015

Unicorns, Ad-Wrapped Cars And Other Signs Of A Coming Techpocalypse

I don't think it is a matter of "if" a techpocalypse is coming, it's just a matter of "when." It's almost like the dot-com bust all over again.

"A lot of the money spent in the late 1990s during the dot-com boom was purely wasted," said Eric Goldman, a professor of Internet and advertising law at Santa Clara University, adding that the mania at small companies to show progress meant that family sedans emblazoned with corporate logos made sense. When the dot-com bust hit, demand for all that advertising collapsed. Ad-wrapped cars "went out the window," he said.