Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday December 19, 2015

"Star Wars" Heading For Box Office Record Of $215 Million-Plus In US

George, why did you sell Star Wars for only 4 billion?

"The Force Awakens" started screening on Thursday evening with hundreds of sellouts following months of massive marketing. Rival studios had been projecting an opening weekend above $250 million since midday Friday, but Disney has opted for a cautious outlook, asserting in the early afternoon that the seventh Star Wars movie would top $200 million and then pushing that to $215 million in the late afternoon.