Thursday December 17, 2015

Gamers Are Redefining What a Saturday Night Out Is About

You know the stereotypes. PC gamers live in mom’s basement. They don’t socialize. And no one’s interested in watching them play. Nope, nope and nope. In fact, while traditional neighborhood watering holes are disappearing, fast, places like AFK are popping up all over. On the East Coast, there’s Battles and Brew in Atlanta, an establishment with gaming stations and gleaming stainless steel taps that give it a look that’s somewhere between a between a high-end watering hole and a 23rd-century battleship. Howie’s Game Shack has gleaming gaming centers scattered throughout Southern California and Arizona. Chicago’s Ignite gaming lounge provides a plush place for the Windy City’s gamers. In other words, gamers have emerged from the cultural basement. And they’re bringing their chainsaws with them right into AFK co-founder Tyler Peckham’s business. "Gamer is a term that pretty much describes everybody," the 27-year-old says as he mingles with the clientele while wearing a gray-and-black baseball cap with the NVIDIA claw logo. "It’s no longer a question of ‘Are you gamer?’ but ‘How much do you game?’"