Monday November 30, 2015

Online Retail Passes In-Store Shopping For Black Friday Weekend

It looks like online shopping is kicking in-store shopping's ass this year. Given the option, why would anyone stand in line for hours and put up with unruly crowds when you can just order what you want from the comfort of your couch?

The survey says that 72.8% of respondents did in-store shopping on the day after Thanksgiving, a hair shy of the 73.1% who shopped online. That was by far the narrowest margin between the two shopping methods. Online also beat out bricks-and-mortar on Thanksgiving (39.8% vs. 34%), and on Saturday (49% vs. 45.9%) and Sunday (32.9% vs. 19.1%).